Alison Cracknell, Branding and Packaging Design Director/ Creative Director and illustrator/Painter

Alison has a wealth of brand design and strategic experience, working for many top London design agencies in her career:

Design House, Brewer Jones Knowles, (now JKR and Brand Me), Design Bridge, Nucleus Design, Enterprise IG, (now Super Union), Anthem Worldwide, Embrace Brands , VCG Parachute Marks Design SGS London and The Collective Dairy.

Alison specialises in the FMCG markets, targeting premium and mass market consumers across food and beverages, personal care, pet care, pharmaceutical and cosmetics. She understands the strategic category codes across brand visual equities, consumer trends and semiotics in order to create successful brands worldwide.

Currently she lives with her family in leafy South West London next to Richmond Park and enjoys her life working as a freelance designer for many agencies and private clients. She also enjoys working for local charities like the East Sheen Primary school PTA, creating posters and magazines.

She likes to paint and sketch in her spare time and has a passion for vintage fashion illustration, magazines and ephemera.